3-Days Facebook & Instagram Ads Training

DAY 1 – Understanding Ads & Awareness Campaigns
Objective: Learn the basics of Ads Manager and create your first awareness ad.
Cirriculum Covered:
Introduction to Facebook & Instagram Ads
Overview of Meta Ads Manager: Campaign → Ad Set → Ad
Understanding campaign objectives ( focus on Awareness )
Creating a Brand Awareness or Reach Ad
Basic audience targeting (location, age, gender, interests)
Choosing placements (Automatic vs Manual)
Setting budget & schedule
Practical demo: Publish your first Awareness AD

Day 2 – Engagement & Lead Ads
Objective: Learn how to get audience interaction and capture leads.
Cirriculum Covered:
Understanding Engagement Ads (post likes, comments, shares)
Creating Lead Generation Ads with simple forms
Basics of creative design (images, videos, text)
Using simple audience targeting (Core & Custom)
Monitoring basic ad metrics: Reach, Impressions, Clicks
Practical demo: Create an engagement ad + lead form ad

Day 3 – Conversions, Retargeting & Q&A
Objective: Apply your learning, understand retargeting, and solve queries.
Cirriculum Covered:
Introduction to Conversion Ads (website or catalog sales)
Basics of Meta Pixel for tracking
Understanding retargeting: how to reach previous visitors
Quick tips to improve Ad performance.