4-Days Google Ads Training

(2 Hours per Session) for a Small Group

Day 1 – Introduction & Search Ads Basics

Objective: Understand Google Ads platform and create your first Search Campaign. Curriculum Covered: Introduction to Google Ads platform & interface
Campaign hierarchy: Campaign → Ad Group → Ads → Keywords
Understanding campaign objectives (Sales, Leads, Website Traffic)
Basics of Google Search Ads
Keyword match types (Broad, Phrase, Exact)
Writing effective ad copy (Headlines & Descriptions)
Practical Demo: Create your first Search Campaign

Day 2 – Display & Discovery Ads

Objective: Learn visual advertising on Display & Discovery Networks.
Curriculum Covered: Introduction to Display Ads (image-based ads)
Introduction to Discovery Ads (YouTube, Gmail, Google Discover)
Audience targeting: Affinity, In-market, Custom Audiences Placements targeting (websites, apps, YouTube channels)
Best practices for creatives (images, videos, responsive ads)
Practical Demo: Create a Display Campaign

Day 3 – Performance Max (PMax) & Shopping Ads

Objective: Explore automated campaigns and eCommerce advertising.
Curriculum Covered: Introduction to Performance Max Campaigns
Understanding automation & machine learning in PMax
Linking Google Merchant Center for Shopping Ads
Creating a Shopping Ad campaign (for products/eCommerce)
Optimizing product feed for better visibility
Practical Demo: Set up a PMax or Shopping Campaign

Day 4 – Optimization, Tracking & Reporting

Objective: Learn how to track results, optimize ads & read reports.
Curriculum Covered: Conversion tracking setup (Google Tag Manager / Google Analytics)
Key Metrics: CTR, CPC, Quality Score, Conversions, ROAS
How to use Recommendations & Optimization Score
Budget allocation & bid strategies (Manual vs Automated)
Retargeting basics in Google Ads
Practical Demo: Review & optimize a live campaign
Q&A Session